Focus
Creativity, design, and innovation are central to maintaining the competitiveness of Italian firms in the global economy. Companies that combine traditional craftsmanship with industrial production, especially in Made in Italy sectors like luxury fashion and design, gain a strong competitive edge. By integrating Industry 4.0 technologies, they enhance artisanal processes, boost efficiency, and create innovative products that merge heritage skills with digital innovation. This combination of know-how and technology drives national growth and strengthens Italy’s global presence.

Goals
-  Promote Industry 4.0 in craftsmanship to enhance efficiency, quality, and product innovation.
-  Combine tradition and innovation by supporting artisans and companies in the digital transition.
- Showcase Made in Italy excellence through the integration of heritage skills and advanced technologies.
-  Build collaborative networks among artisans, designers, and technologists to create innovative products and business models.

Creativity and "Made in Italy" sector
The integration of craftsmanship and industrial production marks a key step for the knowledge economy. Creativity today is recognized not only as a dimension of thought but as a practical activity: “doing” is a way of thinking. Italian companies that successfully combine management skills with spaces for imagination and hands-on creation are more innovative and competitive, particularly in Made in Italy sectors. Industrial capacity for customization, supported by traditional know-how and Industry 4.0 technologies, represents a core competitive advantage and a driver of national growth.