The globalization theme involves not just political-economic aspects, but enlightens the central role that culture plays in the international scenery. Today our perception of Cultural Heritage is changing amongthe rush of images and sights offered by an interactive world. Our observation must be redefined in the new global cultural commons, in which the traditional meanings offered by different cultures are being rewoven.
To understand this, many people are looking toward the site where culture and history intersect – that is toward Cultural Heritage.Venice is not just the setting of the course but represents the perfect living case study, the ground where experimentation of new solutions is possible through innovation, since Cultural Heritage is also a process and subjected to modifications.
For this purpose the course will cover different themes that analyze several issues regarding Cultural Heritage.The object of the course is to provide a general overview of the complexity of the matter. Starting with a new definition of the fruition of Cultural Heritage that deals with the narration of cultural subjects, the course will address the themes of institutional governance of cultural organizations, of the experiential marketing approach and of the role played by new technologies in the supply and consumption of arts and culture.
The case studies of the major cultural institutions within the city of Venice will be discussed as examples of critical aspects, in order to give a close understanding of the changes occurring in the field of Cultural Heritage management.