In the Fall semester the Globalization Program focuses on Cultural Heritage, offering a set of advanced courses on the issues related to Cultural Heritage Management, Innovation and Urban Cultural Policy.
The Program aims at developing an interdisciplinary in depth examination on the themes of Cultural Heritage Management, Innovation and Urban Policy and is addressed to advanced undergraduates and Master’s students, especially those in their final year who wish to write a final dissertation on the themes of globalization and cultural heritage.
Courses:
Bruno Bernardi (Scientific Coordinator), Università Ca' Foscari Venezia
The globalization theme involves not just political-economic aspects, but enlightens the central role that culture plays in the international scenery. Today our perception of Cultural Heritage is changing amongthe rush of images and sights offered by an interactive world. Our observation must be redefined in the new global cultural commons, in which the traditional meanings offered by different cultures are being rewoven.
To understand this, many people are looking toward the site where culture and history intersect – that is toward Cultural Heritage.Venice is not just the setting of the course but represents the perfect living case study, the ground where experimentation of new solutions is possible through innovation, since Cultural Heritage is also a process and subjected to modifications.
For this purpose the course will cover different themes that analyze several issues regarding Cultural Heritage.The object of the course is to provide a general overview of the complexity of the matter. Starting with a new definition of the fruition of Cultural Heritage that deals with the narration of cultural subjects, the course will address the themes of institutional governance of cultural organizations, of the experiential marketing approach and of the role played by new technologies in the supply and consumption of arts and culture.
The case studies of the major cultural institutions within the city of Venice will be discussed as examples of critical aspects, in order to give a close understanding of the changes occurring in the field of Cultural Heritage management.
Culture, Innovation and Urban Change
Margherita Turvani (Scientific Coordinator), Università Iuav di Venezia
The increasing inter-city competition, due to the effects of globalization, de-industrialization, the contraction of public funding and the emergence of new economies, has put pressure on city governments which are in search of new strategies to boost local development. Environmental, economic and social urgencies, together with sustainability requirements, are moving to the forefront of planning policy and programs of cities and communities of all sizes.
The inclusion of "culture" in the sustainability dialogue is emerging, as isevident from the variety of tools and programs for city development and growth,ranging from world-wide mega-events (sport events, flagships projects, Expos), international cultural development programs (Cultural Capitals; recovery programs) to urban marketing promotion at a local level.
This course aims to provide a critical introduction to the role of culture as a driver of innovation and urban change, enhancing social, economic, and environmental sustainability in cities and specifically considering how design, planning and urban marketing connected with the topics of events (moving hugepublic-private investments), leisure and recreation in the urban setting can be effective. A number of case studies (especially related to Veniceand the Veneto) will be used to illustrate key developments (large-scale sport and cultural events, repackaging of cultural heritage, display of public art and the like) and to highlight whether and how sustainability issues have been tackled.Fieldtrips related to the course shall be organized.
Courses on offer in the Fall 2010 Semester Program recommended to Globalization Program students:
- Art and Exchange: Venice as a Center of the Global Market
- Italian Contemporary History
- History of Venice
- Venice Signatures (Mask and Traces)
- Venice and theOttomans
- Dante, Petrarch and their Contemporaries: God, the "self" and human creativity
- Music and Power
- Islam and the Making of Europe
- Transnational Muslim Movements: Modernists, Traditionalistsand Fundamentalists
For further information:
globalization@univiu.org