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Creativity and Technological Innovation have until now been considered as two separate disciplines. Creativity is about the world of art, aesthetics and culture generated through unarticulated creative processes. Technological innovation is about the world of scientific discovery and knowledge based on strong methodological work. This separation has characterized our social and economic development model, and has helped in generating wealth and welfare in the last century.
The scenario is now rapidly changing. New challenges are emerging for our society. Environmental concerns of suitability of production processes, ethical questions in scientific discovery, aesthetics and cultural meanings of goods are examples of the new issues we are called to address. Dealing with these challenges requires a wholly new approach that combines creativity and innovation.
May 10, 2007, 5.30pm
VIU, Island of San Servolo
Design and culture. Finnish Brand Design and Nokia
Keynote speaker: Eero Miettinen, Head of Nokia Design
Discussant: Marco Bettiol, TeDIS Researcher
Design is the crossroads between art and business. Eero Mittinen will explore the link between culture and innovation in designing new products. In particular, the talk will focus on the role of Finnish culture in Nokia design.
Eero Miettinen is group director of Nokia Design since 1999. He has long experience in design: he has worked for several international companies spanning different industry sectors such as automobile, anaesthetics equipment, military equipment etc. He is also a visiting lecturer of industrial design at the University o Arts and Design in Helsinki. He has won several international design awards, in particular for his work on concept cars.
May 24, 2007, 5.30pm
VIU, Island of San Servolo
Transdisciplinarity between Art, Technology and Economics as a Principle for Continuous Innovation
Keynote Speaker: Bernd Wiemann ,Vodafone GROUP R&D Germany
Discussant: Stefano Micelli, Dean of VIU
Berndt Wieman will analyze the impact of combining artists and engineers in developing new products and services and imagining future scenarios of use of technology, without loosing track of ethical and environmental issues.
Bernd Wieman is managing director of Vodafone Group R&D Germany in Munich. He worked as a development engineer and marketing manager and was involved in founding an growing several businesses before becoming, in 1992, the founding managing director of Mannesmann Pilotentwicklung, which he has headed ever since and which became Vodafone Group R&D Germany in 2001.
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