October 7, 2006. The Role of Art and Creativity in 21st Century Enterprises: report
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The role of art and creativity as a driver of innovation in business within the context of a new relationship between business and cultural institutions was the focus of the conference.
Now in its third year, the conference is organized by Intrapresæ Collezione Guggenheim, together with AIdAF, the Italian Association of Family Businesses. This year VIU co-organized the event as part of VIU-TeDIS research activities and it also consolidates the collaboration developed in the field of culture and creativity with Neil De Marchi of Duke University. The conference was supported by UPA – Utenti Pubblicità Associati and Banca del Gottardo.
Art, creativity and innovation in enterprises
Presentations by Neil De Marchi (Duke University), Prof. Marina Bianchi, (University of Cassino), Prof. Stefano Micelli, (Dean, VIU), Prof. Tiziano Vescovi, (Director of Master of Business Communication, UPA-University of Ca’ Foscari), Mr. Alberto Bisello (Bisello Studio, Padua), Mr. Marco Regni, (Notary Public, Pistoia).
The museum as meeting point for art and business. Business experiences and successful best practices
Round table discussion following opening remarks from Philip Rylands, Director of the Peggy Guggenheim Collection and Gioacchino Attanzio, Director of AIdAF.
Intrapresæ Collezione Guggenheim is an association of firms that are partners, sponsors, advisers and friends of the museum, the first example of corporate membership in a museum in Italy, providing an opportunity to show that cultural sponsorship can also be a strategy for business communication. Corriere della Sera, 3M Italia, Swatch, Wella, Hausbrandt, Venice Channel and Rubelli are some of ICG’s members.
AIdAF, the Italian Association of Family Businesses counts among its affiliates such firms as Ferragamo, Zegna, Falck, and the Venetian firms Rubelli and Boselli.
Now in its third year, the conference is organized by Intrapresæ Collezione Guggenheim, together with AIdAF, the Italian Association of Family Businesses. This year VIU co-organized the event as part of VIU-TeDIS research activities and it also consolidates the collaboration developed in the field of culture and creativity with Neil De Marchi of Duke University. The conference was supported by UPA – Utenti Pubblicità Associati and Banca del Gottardo.
Art, creativity and innovation in enterprises Presentations by Neil De Marchi (Duke University), Prof. Marina Bianchi, (University of Cassino), Prof. Stefano Micelli, (Dean, VIU), Prof. Tiziano Vescovi, (Director of Master of Business Communication, UPA-University of Ca’ Foscari), Mr. Alberto Bisello (Bisello Studio, Padua), Mr. Marco Regni, (Notary Public, Pistoia).
The museum as meeting point for art and business. Business experiences and successful best practicesRound table discussion following opening remarks from Philip Rylands, Director of the Peggy Guggenheim Collection and Gioacchino Attanzio, Director of AIdAF.
Intrapresæ Collezione Guggenheim is an association of firms that are partners, sponsors, advisers and friends of the museum, the first example of corporate membership in a museum in Italy, providing an opportunity to show that cultural sponsorship can also be a strategy for business communication. Corriere della Sera, 3M Italia, Swatch, Wella, Hausbrandt, Venice Channel and Rubelli are some of ICG’s members.
AIdAF, the Italian Association of Family Businesses counts among its affiliates such firms as Ferragamo, Zegna, Falck, and the Venetian firms Rubelli and Boselli.
