October 8-12, 2007. Medial appearance and reception of politics in information society
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Teaching Personnel
Prof. Dr. Hans-Bernd Brosius - Ludwig Maximilians Universität
Medial appearance and reception of politics in information society
Since the 1980s, the processes of mass communication which contribute to public opinion in modern societies have undergone fundamental changes. These shifts account for contemporary forms of mediated political communication, with television being the leading medium of this era: (1) the appearance of politics disseminated by the media is not restricted to the genuine realm of political journalism any more, such as news and political TV magazines, but encompasses genres traditionally categorized as entertainment. (2) At the same time, a growing body of empirical re-search indicates that especially those members of the audience, who do only show limited or no interest in politics at all, assemble knowledge on political issues, actors and institutions by using primarily media content classified as a-political entertainment.
The seminar is aimed at integrating these two perspectives – new forms appearance of politics disseminated by the media (1), and the empirical evidence on media use and political media ef-fects (2) – in order to develop new empirical research designs, which consider the mutated condi-tions, forms and patterns of political communication in information society.
The proposed seminar is part of a larger module within the newly introduced Master study pro-gramme “Mass Communication” at Munich University. The module’s study goal is twofold: First, students should become acquainted with the existing body of theories and research. This unit will be taught in a preliminary seminar scheduled for the summer term 2007 at Munich University. Second, participants will be required to develop alternative methodological designs to study the various appearances of political communication and media use of political content, based on the criticism of the existing empirical evidence and theoretical knowledge. For this second teaching unit, a blocked seminar at Venice International University would be particularly helpful, allowing for intense discussion and teamwork to develop and test the methodological designs necessary to overcome current existing research deficits.
The seminar is aimed at integrating these two perspectives – new forms appearance of politics disseminated by the media (1), and the empirical evidence on media use and political media ef-fects (2) – in order to develop new empirical research designs, which consider the mutated condi-tions, forms and patterns of political communication in information society.
The proposed seminar is part of a larger module within the newly introduced Master study pro-gramme “Mass Communication” at Munich University. The module’s study goal is twofold: First, students should become acquainted with the existing body of theories and research. This unit will be taught in a preliminary seminar scheduled for the summer term 2007 at Munich University. Second, participants will be required to develop alternative methodological designs to study the various appearances of political communication and media use of political content, based on the criticism of the existing empirical evidence and theoretical knowledge. For this second teaching unit, a blocked seminar at Venice International University would be particularly helpful, allowing for intense discussion and teamwork to develop and test the methodological designs necessary to overcome current existing research deficits.
Literature
- Brosius, H.-B. (1993): The effects of emotional pictures in television news. Communication Re-search, 20, 105-124.
- Brosius, H.-B. (1995): Alltagsrationalität in der Nachrichtenrezep¬tion. Ein Modell der Wahrneh-mung und Verarbeitung von Nach¬richteninhalten. Opladen.
- Chew, F. (1992): Information needs during viewing of serious and routine news. Journal of Broad-casting and Electronic Media, 36, 453-466.
- Giglio, E. (2000): Here’s looking at you. Hollywood, film, and politics. New York.
- Graber, D. A. (1990): Seeing is remembering: How visuals contribute to learning from television news. Journal of Communication, 40(3), 134-155.
- Griffin, M. (1992): Looking at TV news: Strategies for research. Communications, 13, 121-141.
- Jarren, Otfried/Donges, Patrick (2006): Politische Kommunikation in der Mediengesellschaft. Wiesbaden: VS Verlag., Kapitel 15.
- Kaid, L. L. (ed.) (2004): Handbook of Political Communication Research. Mahwah.
- Keane, J. (1995): Structural transformations of the public sphere. Communication Review, 1, 1-22.
- Kepplinger, Hans Mathias/Maurer, Marcus (2005): Abschied vom rationalen Wähler. Warum Wahlen im Fernsehen entschieden werden. Freiburg.
- Kolb, Steffen/Mathes, Rainer/Kochhan, Christoph (2001): Von der kommunikatzentrierten Auswertung von - - Medieninhaltsanalysen zur Schätzung von Rezeptionswahrscheinlichkei-ten? – Wahrnehmungschancen als Ansatz für eine Weiterentwicklung der Inhaltsanalyse. In: Lauf, Edmund/Wirth, Werner (eds.): Inhaltsanalyse. Perspektiven, Probleme, Potentia-le. Köln: Halem Verlag, 244-261.
- Mazzoleni, G./Schulz, W. (1999): „Mediatization“ of politics: A challenge for democracy? Political Communication, 16, 247-261.
- McNair, B. (2000): Journalism and Democracy. An Evaluation of the Political Public Sphere. London.
- Schulz, W. (1998): Media change and the political effects of television: Americanization of the political culture? Communications, 23, 527-543.
- Brosius, H.-B. (1993): The effects of emotional pictures in television news. Communication Re-search, 20, 105-124.
- Brosius, H.-B. (1995): Alltagsrationalität in der Nachrichtenrezep¬tion. Ein Modell der Wahrneh-mung und Verarbeitung von Nach¬richteninhalten. Opladen.
- Chew, F. (1992): Information needs during viewing of serious and routine news. Journal of Broad-casting and Electronic Media, 36, 453-466.
- Giglio, E. (2000): Here’s looking at you. Hollywood, film, and politics. New York.
- Graber, D. A. (1990): Seeing is remembering: How visuals contribute to learning from television news. Journal of Communication, 40(3), 134-155.
- Griffin, M. (1992): Looking at TV news: Strategies for research. Communications, 13, 121-141.
- Jarren, Otfried/Donges, Patrick (2006): Politische Kommunikation in der Mediengesellschaft. Wiesbaden: VS Verlag., Kapitel 15.
- Kaid, L. L. (ed.) (2004): Handbook of Political Communication Research. Mahwah.
- Keane, J. (1995): Structural transformations of the public sphere. Communication Review, 1, 1-22.
- Kepplinger, Hans Mathias/Maurer, Marcus (2005): Abschied vom rationalen Wähler. Warum Wahlen im Fernsehen entschieden werden. Freiburg.
- Kolb, Steffen/Mathes, Rainer/Kochhan, Christoph (2001): Von der kommunikatzentrierten Auswertung von - - Medieninhaltsanalysen zur Schätzung von Rezeptionswahrscheinlichkei-ten? – Wahrnehmungschancen als Ansatz für eine Weiterentwicklung der Inhaltsanalyse. In: Lauf, Edmund/Wirth, Werner (eds.): Inhaltsanalyse. Perspektiven, Probleme, Potentia-le. Köln: Halem Verlag, 244-261.
- Mazzoleni, G./Schulz, W. (1999): „Mediatization“ of politics: A challenge for democracy? Political Communication, 16, 247-261.
- McNair, B. (2000): Journalism and Democracy. An Evaluation of the Political Public Sphere. London.
- Schulz, W. (1998): Media change and the political effects of television: Americanization of the political culture? Communications, 23, 527-543.
Contact
Cristina Di Gioia
Tel +39 041 2719511
Fax +39 041 2719510
