October 7, 2006. The Role of Art and Creativity in 21st Century Enterprises
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Venice International University, San Servolo Island: Art and creativity in 21st century enterprises. 3rd Conference of Intrapresae Collezione Guggenheim (ICG) and the Italian Association of Family Businesses (AIdAF). The conference is organized in collaboration with Venice International University.
The conference aims at analyzing the role of art and creativity as a driver of innovation in business within the context of a new relationship between business and cultural institutions.
The event is part of VIU-TeDIS research activities on creativity and will take advantage of the collaboration developed with Neil De Marchi, Duke University, in the field of culture and creativity.
Intrapresae Collezione Guggenheim is organizing the third edition of the conference, together with AIdAF, the Italian Association of Family Businesses, which counts among its affiliates such firms as Ferragamo, Zegna, Falck, and the Venetian firms Rubelli and Boselli. Intrapresae Collezione Guggenheim is an association of firms that are partners, sponsors, advisers and friends of the museum, the first example of corporate membership in a museum in Italy, providing an opportunity to show that cultural sponsorship can also be a strategy for business communication. Corriere della Sera, 3M Italia, Swatch, Wella, Hausbrandt, Venice Channel and Rubelli are some of ICG’s members.
ACTV boat line n. 20 leaves from San Zaccaria boat stop, in front of the Londra Palace Hotel, Riva degli Schiavoni.
AGENDA
Art and creativity in 21st century enterprises - Saturday, 7 October 2006
11.00am - 1.30pm
Art, creativity and innovation in enterprises
Welcome from H.E. Ambassador Umberto Vattani, President, Venice International University, Venice
Welcome from Ms. Valeria Monti, Director General, Italian Association of Advertisers, Milan
Speakers:
• Prof. Neil De Marchi, Duke University, and Prof. Marina Bianchi, University of Cassino The Value of Cultural Goods
• Prof. Stefano Micelli, Dean, Venice International University
• Prof. Tiziano Vescovi, Director, Master of Business Communication, UPA, University of Ca’ Foscari, Venice
• Prof. Federica Olivares, Director, Master of Cultural Event Management, Almed, Catholic University, Milan
• Mr. Alberto Bisello, Bisello Studio, Padua, Fiscal Deductibility and Legal Issues for Enterprises in View of Recent Amendments
• Mr. Marco Regni, Notary Public, Pistoia, Trusts and Foundations
2.30 - 4.30pm round table
The museum as meeting point for art and business. Business experiences and successful best practices
Welcome from Dr. Philip Rylands, Director, Peggy Guggenheim Collection
Welcome from Mr. Gioacchino Attanzio, Director, Italian Association of Family Businesses, Milan
Participants:
Mr. Alberto Fiz, Art Market Expert, Moderator
• Dr. Philip Rylands, Director, Peggy Guggenheim Collection
• Amanda Cropper, Head of Corporate Development, Tate Modern, London
• Franco Rogantini, Communications Manager, Banca del Gottardo, Lugano
• Marco Montemaggi, Vice-President, Museimpresa, Milan
The Intrapresae Case: Business and Entrepreneurial Motivations for Investing in Art and Culture
• Mr. Andrea Margaritelli, Listone Giordano, Perugia
• Salvatore Ferragamo S.p.A
• Mr. Antonio Pinna Berchet, 3M Group Italy
